Serif Other Kema 4 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, signage, logotypes, victorian, theatrical, quirky, old-world, punchy, display impact, vintage flavor, ornamental detail, engraved look, bifurcated serifs, incised feel, scalloped joins, flared terminals, display caps.
A decorative serif with heavy, ink-trappy silhouettes and noticeably sculpted contours. Strokes feel carved rather than drawn, with recurring notches and concave cut-ins at joins that create a scalloped rhythm through bowls, shoulders, and diagonals. Serifs are crisp and wedge-like with flared, sometimes bifurcated terminals, giving many letters a slightly chiseled, ornamental edge. Proportions are compact and sturdy, with small counters in several forms and a lively, uneven internal rhythm that reads best at display sizes.
This face is well suited to posters, headlines, event titles, and short bursts of copy where the sculpted details can be appreciated. It also works effectively for packaging, labels, and signage that aims for a vintage or theatrical voice. For extended text or small sizes, the dense shapes and notched joins can become visually busy, so generous sizing and spacing help.
The overall tone is theatrical and old-world, evoking vintage playbills, apothecary labels, and ornate signage. The sharp notches and flared endings add a mischievous, slightly eccentric character that feels bold and attention-seeking without becoming chaotic.
The design appears intended to deliver strong, memorable word shapes through carved-in details and flared serif terminals, prioritizing distinctive display impact over neutrality. Its consistent use of notches and wedge-like finishing suggests a deliberate attempt to mimic engraved or cut-letter aesthetics in a bold, poster-friendly style.
Uppercase forms are especially commanding, with pronounced internal cut-ins that create distinctive silhouettes in letters like B, R, S, and W. Numerals follow the same carved, decorative logic, keeping a consistent “cut” motif across the set and reinforcing a poster-oriented personality.