Sans Normal Ammat 17 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Afical' by Formatype Foundry, 'HD Node' and 'HD Node Sans' by HyperDeluxe, 'Helony' by RantauType, 'NeoGram' and 'Nuber Next' by The Northern Block, and 'Oddlini' by sugargliderz (names referenced only for comparison).
Keywords: ui design, web text, branding, signage, editorial, modern, neutral, clean, functional, friendly, versatility, legibility, modernity, clarity, neutral tone, rounded, open apertures, even rhythm, crisp, robust.
A clean, geometric sans with smooth, round bowls and a largely even stroke texture. Curves resolve into straight terminals with crisp, squared endings, giving the design a tidy, engineered feel. Counters are generous and apertures stay open, keeping letters distinct at smaller sizes, while the overall proportions lean expansive with stable, calm spacing. Figures are straightforward and readable, matching the letterforms’ simple geometry and consistent visual weight.
Well-suited for interface typography and web content where clarity and consistency matter, and it can scale up cleanly for headings and navigational elements. Its open shapes and steady rhythm also make it a practical choice for wayfinding, product packaging, and modern editorial layouts that need a neutral, contemporary sans.
The tone is modern and matter-of-fact, with a friendly edge coming from the rounded forms and open counters. It reads as dependable and unobtrusive rather than expressive, supporting content without adding stylistic noise.
Designed to deliver a straightforward, contemporary sans voice with high everyday legibility. The geometric construction and crisp terminals suggest an intention to balance friendliness with precision, producing a versatile workhorse for digital and print settings.
Diagonal letters maintain a sharp, clean join behavior, and the overall construction favors simple geometric decisions over calligraphic modulation. The sample text shows a smooth, even typographic color across lines, with clear differentiation between similar shapes in both uppercase and lowercase.