Serif Normal Lurem 2 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Minion' by Adobe, 'FF Kievit Serif' by FontFont, 'Carrara' and 'Marbach' by Hoftype, 'PT Serif Pro' by ParaType, and 'Frasa' by Tokotype (names referenced only for comparison).
Keywords: headlines, editorial, book titles, posters, mastheads, authoritative, traditional, formal, literary, strong presence, classic tone, editorial emphasis, print flavor, bracketed, wedge serifs, ball terminals, crisp, stately.
A sturdy serif with pronounced thick–thin contrast and firmly bracketed, wedge-like serifs. Strokes are compact and dark, with crisp joins and clear vertical stress that keeps the texture steady in paragraphs. Capitals are broad-shouldered and assertive, while lowercase forms maintain a conventional rhythm with rounded counters and occasional ball terminals (notably on letters like “a”). Numerals match the overall weight and contrast, reading as classic lining figures with strong verticals and sharply finished serifs.
This style performs best for headlines, book and article titles, pull quotes, and editorial display where strong contrast and sturdy serifs can create hierarchy. It can also work for short bursts of text in print-like layouts, such as mastheads, chapter openers, and promotional typography.
The overall tone is traditional and authoritative, with a distinctly editorial presence. Its heavy, high-contrast build feels formal and confident, suited to settings where a classic serif voice should lead rather than recede.
The design appears intended to deliver a conventional serif structure with heightened contrast and weight, aiming for a classic, print-forward look that holds authority in display and editorial contexts.
Serifs are substantial and slightly flared, giving edges a carved, print-like crispness. The spacing and proportions support a stable text color, while the bold weight and contrast make the design especially attention-grabbing at larger sizes.