Sans Normal Pumat 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Heavitas Neue' by Graphite, 'Duplet Rounded' by Indian Type Foundry, 'Proper Tavern' by Larin Type Co, 'Axiforma' by Monotype, and 'Donuto' by Roman Melikhov (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, kids media, playful, friendly, chunky, bubbly, casual, approachability, impact, simplicity, legibility, playfulness, rounded, soft, blunt, stout, smooth.
A heavy, rounded sans with soft corners and swollen curves that create a chunky, cushion-like silhouette. Strokes are broadly uniform, with minimal modulation and consistently blunt terminals, giving letters a stable, simplified geometry. Counters tend to be compact and circular, and joins are smooth, contributing to a strong, solid texture. The overall rhythm is even and readable, with slightly quirky proportions that keep forms from feeling purely geometric.
Best suited for short, high-impact text such as headlines, posters, brand marks, and packaging where a warm, playful presence is desired. It can work well for children’s content, casual food and beverage branding, event promos, and social graphics. Because of its dense weight and compact counters, it is most comfortable at display sizes rather than long passages.
The font projects a cheerful, approachable tone with a lighthearted, kid-friendly energy. Its thick, rounded forms feel safe and informal, leaning toward fun and optimism rather than seriousness. The overall impression is bold and inviting, suited to upbeat messaging and playful branding.
The design appears intended to deliver a friendly, attention-grabbing sans that remains highly legible while feeling soft and informal. Its rounded construction and consistent heft suggest an emphasis on approachability and bold signage-style visibility rather than refined typographic neutrality.
Numerals and uppercase share the same rounded, weighty construction as the lowercase, maintaining a consistent voice across sets. Round letters (O, Q, o, e) emphasize compact counters, while diagonal forms (K, V, W, X) stay soft at the ends, avoiding sharpness. The design prioritizes bold presence and clarity at display sizes, with a dense typographic color that can quickly dominate a layout.