Sans Normal Kegad 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Muller' by Fontfabric, and 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, dynamic, sporty, confident, modern, forward-leaning, impact, motion, attention, modern branding, display strength, slanted, rounded, smooth, compact, energetic.
A heavy, slanted sans with rounded contours and a compact, tightly controlled rhythm. Strokes are broadly consistent with minimal contrast, producing solid, dark shapes and clean counters. Curves are smoothly drawn and terminals read as soft and blunt rather than sharp, while the italic construction maintains stable proportions and clear letterforms across caps, lowercase, and figures.
Best suited to short, high-impact settings such as headlines, brand marks, product packaging, posters, and promotional graphics where a strong italic voice helps create motion. It can also work for subheads and callouts in editorial or digital layouts when used with ample spacing and restraint.
The overall tone is energetic and assertive, with a forward-leaning posture that suggests speed and momentum. Its strong color and rounded construction give it a modern, friendly confidence rather than a severe or technical feel.
The design appears intended to deliver a bold, fast, contemporary italic for display typography—prioritizing punchy silhouettes, smooth curves, and immediate legibility in large sizes.
Uppercase forms are wide and sturdy with generous bowls and simplified joins, while the lowercase keeps a compact footprint and robust stems that hold up well at display sizes. Numerals match the same slanted, weighty voice, with rounded forms that emphasize impact over delicacy.