Cursive Imrur 7 is a regular weight, narrow, medium contrast, italic, very short x-height font.
Keywords: branding, packaging, social media, invitations, quotes, friendly, casual, personal, lively, modern, handwritten voice, signature feel, casual display, expressive caps, quick rhythm, smooth, looped, rounded, monolinear, bouncy.
A slanted, pen-script style with smooth, continuous strokes and a gently modulated line that suggests quick, confident handwriting. Letterforms are narrow with tall ascenders and descenders, and a compact body height that makes capitals and extenders do much of the visual work. Curves are rounded and slightly elastic, with frequent looped entries and exits; joins are implied even when letters don’t fully connect. Terminals often finish in soft hooks or tapered flicks, and the rhythm alternates between tighter counters and longer, sweeping strokes for an energetic flow.
Well suited to short, expressive text such as logos, product labels, café or boutique branding, invitations, greeting cards, and social posts. It also works nicely for pull quotes and display lines where a handwritten voice is desired; for best clarity, it benefits from moderate sizing and generous spacing in longer passages.
The overall tone feels approachable and informal, like a personal note or signature—spirited, warm, and slightly playful. Its lively slant and looping movement lend a contemporary handcrafted character without becoming overly ornate.
Designed to capture the immediacy of casual cursive writing—smooth, quick, and personable—while keeping forms consistent enough for repeatable display use. The emphasis appears to be on energetic rhythm, clean loops, and a signature-like silhouette for friendly branding and headlines.
Capitals are expressive and simplified rather than calligraphically complex, helping headings stay clear while still feeling handwritten. Numerals follow the same quick, stroke-led logic, with open shapes and rounded turns that match the script texture.