Serif Other Umhy 3 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: posters, sports branding, headlines, signage, packaging, collegiate, western, industrial, tough, retro, impact, heritage, branding, display, octagonal, chamfered, notched, blocky, compact.
A heavy display face built from broad, block-like strokes with clipped corners and small triangular notches that act as stylized serif terminals. The letterforms feel predominantly squared and octagonal, with flat horizontals, straight-sided bowls, and angular joins rather than curves. Counters are compact and often rectangular, and the overall rhythm is dense with minimal internal space, giving the font a strong, stamped silhouette. Uppercase forms appear more uniform and monolithic, while the lowercase keeps the same faceted construction with short, squared shoulders and simplified apertures.
Best suited for short, prominent text such as posters, headlines, sports or team branding, event graphics, and bold signage where its angular silhouette can read quickly. It also works well on packaging and labels that benefit from a rugged, heritage-inspired voice, especially in all-caps or large display sizes.
The font conveys a bold, assertive tone with a nostalgic flavor reminiscent of varsity lettering, old posters, and rugged signage. Its angular notches and cut-in terminals give it a crafted, emblematic feel—confident, muscular, and slightly theatrical.
The design appears intended to provide a strong display voice with a distinctive, chiseled construction—combining traditional serif cues with an angular, cut-corner vocabulary for maximum impact and recognizability.
Numerals and capitals share the same chamfered geometry, which helps maintain a consistent texture in all-caps settings. The design’s tight counters and sharp corners create high visual impact but can look busy at smaller sizes or in long paragraphs.