Sans Normal Ekgum 7 is a very light, normal width, high contrast, italic, normal x-height font.
Keywords: magazines, headlines, branding, posters, packaging, elegant, airy, editorial, refined, fashion, luxury tone, editorial voice, stylish emphasis, display elegance, hairline, calligraphic, slanted, sharp terminals, open counters.
A very slender, sharply slanted design with pronounced thick–thin modulation and long, tapering strokes. Curves are drawn with a smooth, elliptical logic, while many joins and terminals resolve into crisp points or delicate hooks, giving the outlines a precise, high-end feel. Proportions lean tall and narrow, with generous internal space in rounds and a light, even overall color that stays consistent across caps, lowercase, and figures. The rhythm is lively: diagonals and entry/exit strokes are emphasized, and several letters show understated calligraphic cues rather than rigid geometric construction.
Best suited to display applications where its hairline contrast and italic energy can read clearly—magazine headlines, fashion and beauty branding, premium packaging, and large-format posters. In longer text, it works most comfortably at larger sizes with ample line spacing to preserve clarity in the thinnest strokes.
The font conveys sophistication and restraint, with an airy, couture-like polish. Its sharp, fluid stroke endings and high contrast suggest a premium editorial tone—poised, stylish, and slightly dramatic without becoming ornamental.
The design appears intended to deliver a contemporary, fashion-forward italic voice that feels luxurious and precise. It prioritizes elegant motion and contrast over sturdiness, aiming for a refined editorial presence and distinctive brand tone.
The italic angle is assertive, contributing strong forward motion in text. Numerals match the letterforms’ delicate contrast and slanted posture, and the overall spacing reads open, helping the hairline strokes avoid looking cramped at display sizes.