Sans Superellipse Rulig 8 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, editorial, modern, tech, condensed, industrial, geometric clarity, distinctive display, tech aesthetic, structured rhythm, brand voice, rounded corners, rectilinear, tall proportions, stark contrast, crisp terminals.
A crisp, tall sans with a distinct rounded-rectangle construction: curves resolve into squarish bowls and softly chamfered corners rather than perfect circles. Strokes show noticeable contrast, with verticals reading heavier than horizontals, creating a sharp, clean rhythm in text. Counters are compact and often rectangular, while terminals tend to finish flat and decisive, reinforcing a structured, architectural feel. Overall spacing feels measured and regular, supporting clear word shapes despite the condensed, vertical emphasis.
Best suited to headlines, display copy, and brand marks where its tall proportions and squared-round geometry can be a defining visual element. It also works well for editorial pull quotes, posters, packaging, and tech-forward branding that benefits from a clean, engineered aesthetic. In UI or wayfinding, it can be effective for short labels and titles where its crisp contrast and structured forms remain prominent.
The font conveys a contemporary, technical tone—clean, engineered, and slightly futuristic. Its squared curves and high-contrast strokes add a stylish, editorial edge that can feel both premium and utilitarian. The overall impression is confident and precise rather than casual or friendly.
The design appears intended to blend modern sans clarity with a distinctive superelliptical skeleton—square-leaning bowls, softened corners, and high-contrast strokes—so it stands apart from neutral grotesks while staying orderly and readable. Its consistent geometry suggests an aim for a cohesive, systematized look across caps, lowercase, and numerals.
Round letters like O/Q appear more like superelliptical rounded rectangles, and many forms favor straight sides with softened corners. The numerals and caps share the same squared curvature, giving mixed content (like headings with numbers) a cohesive, system-like look.