Sans Normal Kekom 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mazot' by Hurufatfont, 'DIN Next Paneuropean' by Monotype, 'Glimp' by OneSevenPointFive, 'DIN 2014' by ParaType, and 'Core Sans D' and 'Core Sans E' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, assertive, friendly, impact, motion, clarity, modernity, approachability, slanted, rounded, geometric, compact, soft terminals.
A heavy, slanted sans with rounded geometry and smooth, continuous curves. Strokes are monolinear in feel, with broad counters and softened joins that keep the shapes readable despite the strong weight. The forms lean forward with a steady rhythm, and the capitals are wide and sturdy while the lowercase stays compact with clear, open apertures. Numerals match the letterforms with similarly rounded bowls and blunt, clean endings, producing a cohesive, punchy texture in text.
Works best where a strong, modern voice is needed—headlines, promotional copy, and compact display settings. The slant and weight make it effective for sports and lifestyle branding, product packaging, and bold UI callouts where emphasis and quick recognition are priorities.
The overall tone is energetic and contemporary, with a forward-leaning, action-oriented feel. Rounded curves and friendly proportions temper the strong weight, making it feel confident without turning aggressive. It reads as practical and modern, suited to attention-grabbing statements.
Likely designed to deliver high-impact communication with a streamlined, geometric sans structure and an inherent sense of motion. The combination of strong weight, rounded construction, and pronounced slant suggests a focus on contemporary branding and energetic display typography that remains broadly legible.
Letter shapes emphasize simple, geometric construction with consistent curvature across bowls and shoulders. The italic angle is prominent enough to create motion, but the spacing remains even and the silhouettes stay crisp, supporting dense set text as well as short display lines.