Sans Superellipse Migo 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Dimsum' by Jipatype (names referenced only for comparison).
Keywords: headlines, posters, logotypes, packaging, sports branding, sporty, retro, playful, techy, energetic, impact, motion, branding, friendliness, rounded, chunky, soft, slanted, compact.
A heavy, forward-slanted sans with rounded-rectangle construction and softened corners throughout. Strokes are thick and uniform with minimal modulation, and joins tend to form squared bowls and counters with gently radiused edges. The overall geometry leans toward blocky superellipse shapes, producing compact apertures and sturdy, low-detail interiors that read as solid at display sizes. Spacing feels slightly tight and the rhythm is punchy, with a mix of wide and narrower letterforms that keeps the texture lively in words and lines.
Best suited for headlines and short, high-impact text where its dense weight and rounded-rect geometry can do the visual work. It fits well in branding applications such as logotypes, product marks, packaging, and sports or gaming-themed graphics, and it can add character to UI labels or badges when used at larger sizes.
The tone is energetic and assertive, combining a sporty, arcade-like boldness with a friendly softness from the rounded corners. Its slant and chunky forms give it motion and a bit of retro-futurist attitude, making it feel playful rather than formal.
The design appears intended to deliver maximum impact with a distinctive rounded-rect silhouette, pairing bold mass with softened corners for approachability. The forward slant and compact counters suggest a focus on speed, energy, and branding presence rather than extended reading.
Uppercase forms emphasize squared counters (notably in rounded-rect letters) and strong diagonals, while lowercase maintains a similarly blocky skeleton with simple terminals. Numerals follow the same rounded-rect logic, keeping a consistent, logo-ready silhouette across letters and figures.