Sans Superellipse Uspa 7 is a regular weight, wide, high contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, product ui, signage, modern, techy, clean, confident, industrial, systematic, contemporary, display clarity, technical voice, brand impact, square-round, crisp, structured, geometric, open.
This typeface uses a squared, superelliptical construction: rounds feel like rounded rectangles, and many joins land with flat terminals rather than fully circular endings. Strokes show noticeable contrast, with verticals reading heavier than horizontals, giving the forms a crisp, engineered rhythm. Counters are generally open and uncluttered, and the overall proportions run generously wide, lending stability and clarity in display sizes. Curves are controlled and consistent, while diagonals (notably in V/W/X) stay sharp and decisive against the otherwise softened geometry.
It suits headlines, brand marks, and product or technology communications where a modern, structured look is desired. The wide proportions and open counters help it hold up in short UI labels and signage, while the high-contrast, square-round modeling makes it especially effective for posters and large typographic statements.
The overall tone is contemporary and pragmatic, with a distinctly engineered, UI-adjacent flavor. The squared rounds and crisp contrast read as technical and purposeful rather than friendly, projecting clarity, control, and a slightly industrial polish.
The design appears intended to merge geometric sans clarity with a superelliptical, squared-round skeleton for a contemporary, system-driven personality. By pairing open, wide proportions with crisp contrast and flat terminals, it aims for a technical, display-forward look that remains readable and controlled in real text settings.
Round characters like O and 0 appear more like rounded rectangles than true ovals, reinforcing the systemized, modular feel. The numerals follow the same square-round logic, staying bold and legible with simple, direct silhouettes. In text, the letterforms maintain strong line presence and even color, with a confident, display-leaning voice.