Sans Normal Ekreh 7 is a light, normal width, medium contrast, italic, tall x-height font.
Keywords: editorial, magazines, book design, branding, subheads, modern, refined, calm, literary, italic companion, modern clarity, editorial tone, elegant emphasis, oblique, open apertures, bracketless, humanist, airy.
A clean, oblique sans with softly tapered strokes and gently modulated curves. The forms lean with a consistent italic angle and show a smooth, calligraphic rhythm rather than rigid geometry. Counters are open and rounded, terminals are clean and mostly unadorned, and joins stay crisp, giving the letterforms a polished, contemporary feel. The lowercase feels compact and efficient with straightforward construction, while numerals and caps maintain an even, steady color in running text.
Works well for editorial typography such as magazine features, essays, and book interiors where an italic voice is needed for emphasis without losing legibility. It can also support branding, pull quotes, and subheads that benefit from a sleek, contemporary slant and an even typographic color.
The overall tone is understated and editorial, combining a modern simplicity with a slight handwritten fluidity from the oblique drawing. It reads as poised and cultivated rather than loud, suited to sophisticated layouts where clarity and elegance are both desired.
The font appears intended as a versatile oblique companion with a neutral, modern base, balancing readability with a refined, expressive slant for editorial and brand applications.
The design emphasizes smooth curvature and consistent slant, producing a cohesive texture in longer passages. Rounded forms like o/e/c appear open and friendly, while diagonals and verticals keep the silhouette sharp enough for confident emphasis in headings.