Slab Contrasted Piru 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Bandera', 'Bandera Cyrillic', and 'Bandera Pro' by AndrijType; 'FF Kievit Slab' and 'FF Milo Slab' by FontFont; 'Equip Slab' by Hoftype; 'Corporative Slab' by Latinotype; and 'Tabac Slab' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, signage, confident, retro, sturdy, collegiate, punchy, impact, heritage, authority, readability, branding, blocky, bracketed, softened, compact, high-impact.
A heavy, block-structured slab serif with broad proportions and a strong rectangular silhouette. Strokes are thick with only modest modulation, and the serifs are substantial and bracketed, giving joins a slightly softened, molded feel rather than sharp, hard corners. Counters are relatively tight and the overall rhythm is dense, producing a dark, even texture in lines of text. Curved letters (like C, G, O, S) are round but still read as weight-forward, while terminals and crossbars stay firm and horizontal, reinforcing a grounded, sign-like presence.
This design is best suited to display typography such as headlines, posters, labels, and bold editorial callouts where its weight and slabs can carry the message. It also fits branding systems with a vintage or collegiate angle, and works well for signage or packaging that benefits from a sturdy, high-impact tone.
The font projects confidence and durability, with a distinctly retro, collegiate flavor. Its bold slabs and compact internal spaces create an assertive, attention-grabbing voice suited to statements, headlines, and branding that needs to feel established and dependable.
The likely intention is to deliver a bold slab serif built for maximum presence: wide letterforms, thick serifs, and a dense color that holds up in large-scale applications. The bracketed serif shaping suggests a deliberate blend of classic slab authority with a slightly softened, approachable finish.
The glyphs show a consistent, chunky serif treatment across caps, lowercase, and figures, helping the design stay cohesive at display sizes. The numerals match the same robust, blocky logic, supporting strong emphasis in dates, scores, and pricing.