Sans Normal Perok 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Jacquot Sans' by BRCH Studio, 'Swiss 721' by Bitstream, 'Newhouse DT' by DTP Types, 'Helvetica' and 'Shilia' by Linotype, 'Classic Grotesque' by Monotype, and 'Core Sans N' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, children’s media, playful, friendly, chunky, retro, bubbly, impact, approachability, playfulness, display presence, rounded, soft corners, compact counters, heavy terminals, bouncy.
A very heavy, rounded sans with soft, blunted corners and a compact interior space throughout. Strokes stay broadly consistent, with gentle swelling at joins and thick, cushioned terminals that give letters a pressed, rubbery silhouette. Counters are small and often nearly circular, and curves dominate the construction, even where forms turn or diagonalize. The overall rhythm is dense and sturdy, with slightly quirky shaping that keeps the texture lively rather than rigidly geometric.
Best suited for short, high-impact settings such as headlines, posters, packaging, and brand marks where the thick, rounded shapes can carry personality at a glance. It can also work well for playful editorial callouts, event graphics, and children-oriented or casual retail applications, especially at larger sizes where counters remain clear.
The tone is upbeat and approachable, with a toy-like, cushioned presence that feels humorous and welcoming. Its chunky weight and rounded forms suggest a casual, friendly voice with a hint of vintage display energy.
This design appears intended to deliver maximum visual impact with a friendly, rounded voice—prioritizing bold presence and character over neutral text economy. The softened geometry and compact counters aim to create a memorable, approachable display texture.
In the sample text, the tight counters and heavy weight create a dark, compact typographic color, so spacing and line length become important for readability. Numerals follow the same rounded, thick style and read as bold, sign-like figures suited to attention-grabbing uses.