Sans Normal Iflip 2 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, playful, handwritten, retro, approachability, informality, display impact, hand-lettered feel, rounded, soft, brushy, informal, lively.
A slanted, rounded sans with heavy strokes and smooth, continuous curves that read like a marker or brush-drawn construction. Terminals are generally blunt and softened, corners are generously rounded, and bowls lean toward circular/oval shapes, giving the alphabet a cohesive, bubbly silhouette. Proportions are open and spacious with a broad set, while stroke modulation remains subtle, emphasizing even color and sturdy letterforms. Lowercase characters show simple, single-storey structures and a relaxed rhythm that stays consistent from display sizes down into short text lines.
This font is well suited to branding and packaging that needs a personable, upbeat tone, as well as posters, headlines, and short callouts where the bold, rounded forms can carry. It also works effectively in social media graphics and promotional materials where an informal, friendly voice is desirable.
The overall tone is warm and approachable, with an easygoing, handwritten energy. Its soft shapes and steady, rounded weight create a friendly voice that feels conversational rather than formal or technical, leaning slightly retro in spirit due to the bold, brush-like italic slant.
The design appears intended to deliver an informal, energetic sans that mimics quick brush or marker lettering while staying clean and highly legible. Its consistent rounded geometry and strong weight suggest a focus on impact and approachability in display-driven typography.
The figures and capitals keep the same rounded, softened treatment, helping mixed-case settings feel cohesive. The slant is pronounced enough to add motion, while the generous curves prevent it from feeling sharp or aggressive.