Slab Contrasted Wiha 4 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, logos, western, editorial, retro, assertive, rugged, impact, heritage, headline, authority, nostalgia, slabbed, blocky, bracketed, punchy, sturdy.
A heavy, wide serif design with prominent slab-like terminals and a compact, blocky silhouette. Strokes show clear contrast, with thick stems paired with thinner interior joins and counters, giving the forms a carved, poster-ready presence. Serifs appear squared and slightly bracketed, helping letters lock into strong horizontal rhythms, while rounded bowls (O, C, Q) stay broad and open. The lowercase is sturdy and compact, with a single-storey a and g and generally generous, squared-off endings that reinforce the font’s weight and width.
This font performs best in display roles like headlines, posters, signage, and packaging where its broad, slabbed shapes can command attention. It also suits logo wordmarks and mastheads that benefit from a tough, vintage-leaning presence, especially at medium to large sizes where its contrast and interior shaping remain clear.
The overall tone is bold and declarative, with a vintage, frontier-meets-editorial flavor. It reads as confident and loud, suited to attention-grabbing statements rather than subtlety, and carries a familiar, classic Americana poster energy.
The design appears intended to deliver maximum impact with a bold, wide structure and emphatic slab terminals, balancing legibility with a strong stylistic stamp. Its contrasted strokes and sturdy serifs suggest a goal of evoking classic print and signage traditions while remaining clean and straightforward for modern display use.
Spacing and proportions favor a wide stance, so words build strong rectangular blocks on the line. The numerals match the heavyweight, slabbed construction, maintaining consistent presence for display settings and short, impactful runs of text.