Serif Normal Telus 11 is a light, normal width, high contrast, italic, normal x-height font.
Keywords: editorial, book text, magazines, invitations, branding, elegant, literary, refined, classic, readability, elegance, editorial tone, classical refinement, bracketed, calligraphic, oldstyle, flowing, sharp serifs.
This typeface is a slanted, high-contrast serif with crisp, tapered terminals and finely bracketed serifs. Strokes show a clear calligraphic axis, with swelling curves and hairline joins that create a lively, slightly formal rhythm. Capitals are narrow and sculpted with clean internal counters, while the lowercase features flowing italic construction, long extenders, and gently angled entry/exit strokes that keep words moving. Numerals match the text color with similarly thin hairlines and graceful curves, maintaining an even page texture at display and text sizes.
It suits editorial typography where an elegant italic serif can carry long-form reading with a refined tone, such as magazines, essays, and book interiors. The pronounced contrast and polished detailing also make it effective for headlines, pull quotes, invitations, and upscale branding systems that benefit from a classical, cultivated voice.
The overall tone is polished and literary, with a distinctly classical, bookish elegance. Its slanted forms and sharp finishing details convey sophistication and a sense of tradition, leaning more toward cultured editorial voice than casual or utilitarian typography.
The design appears intended to provide a conventional, readable serif with an expressive italic character—combining traditional proportions with calligraphic modulation to create a sophisticated text color and a graceful, editorial presence.
The italic drawing emphasizes smooth word shapes and forward momentum, with noticeable modulation in curved letters and a consistent, refined sharpness in terminals. Spacing appears balanced for continuous reading, and the contrast adds sparkle in headings while preserving a controlled, composed texture in paragraphs.