Sans Normal Hubim 11 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, wayfinding, editorial, branding, product labels, clean, friendly, modern, calm, approachable, clarity, versatility, modern neutrality, friendly tone, rounded terminals, soft corners, open apertures, even rhythm, geometric.
A clean sans with gently rounded stroke endings and softened corners throughout, producing an overall smooth, polished texture. Forms lean geometric with circular bowls and consistent curves, while straight strokes stay crisp and vertical. Counters are roomy and apertures are notably open (especially in letters like C, S, and e), supporting clarity. Proportions are balanced with a steady baseline rhythm; the lowercase shows simple, single-storey shapes (notably a and g) and a long-descending q, reinforcing a straightforward, contemporary construction.
It works well for UI and product copy where a clean, calm voice is needed, and it scales nicely for headings thanks to its simple geometry and open counters. The approachable shaping also suits branding, packaging, and general editorial typography where you want contemporary neutrality without looking harsh.
The font reads as modern and friendly, with a quiet, confident tone rather than a starkly technical one. Its rounded finishing details add warmth and approachability, making it feel suitable for brands and interfaces that want to appear clear and humane.
The design appears intended as a versatile everyday sans that prioritizes clarity and consistency, softened by rounded terminals to keep the tone welcoming. Its geometric backbone and straightforward lowercase suggest it was drawn to perform reliably across interfaces and general-purpose text settings.
Numerals follow the same rounded, geometric logic and sit comfortably alongside the letters, creating a cohesive voice in mixed alphanumeric settings. The overall spacing and letterfit appear even in the sample text, yielding a smooth, readable color without sharp spikes or excessive tightness.