Serif Flared Habum 1 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Formata', 'Formata W1G', and 'Poppl-Laudatio' by Berthold; 'Campan', 'Epoca Classic', 'Epoca Pro', and 'Impara' by Hoftype; and 'ITC Quay Sans' by ITC (names referenced only for comparison).
Keywords: headlines, editorial, branding, posters, packaging, confident, classic, energetic, sporty, emphasis, impact, heritage, readability, momentum, flared terminals, wedge serifs, bracketed serifs, soft joins, curved entry strokes.
A heavy, right-leaning serif with flared, wedge-like terminals and strongly bracketed joins. Strokes feel sculpted rather than mechanical, with soft modulation and rounded inner curves that keep counters open despite the weight. The italic construction is evident in the slanted stress, hooked entry/exit strokes, and lively curvature in letters like a, f, g, and y. Capitals are broad and assertive, while lowercase shows compact rhythm and sturdy stems; numerals are robust and highly legible with clear, traditional forms.
Best suited for display roles where its weight, flare, and italic energy can be appreciated—magazine headlines, opinion pages, book jackets, posters, and brand marks. It can also work for short bursts of text such as pull quotes, deck lines, and packaging copy where a strong, classic voice is desired.
The overall tone is bold and punchy but rooted in classic print tradition. It conveys authority and momentum, balancing a refined serif heritage with a more athletic, attention-grabbing voice suited to headlines and emphatic messaging.
The design appears intended to deliver an emphatic serif italic with classic cues—bracketed serifs, flared endings, and sturdy proportions—while maintaining a modern sense of speed and impact for contemporary editorial and branding applications.
Serif shapes taper into pointed wedges that read cleanly at larger sizes, and the italic angle adds forward motion without becoming calligraphically delicate. The family of forms stays consistent across caps, lowercase, and figures, giving text a dense, cohesive texture.