Serif Normal Roray 6 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'AC Texto' and 'AC Texto Pro' by Antoine Crama, 'JAF Bernini Sans' by Just Another Foundry, 'Nusara' by Locomotype, 'Belle Sans' by Park Street Studio, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, folksy, retro, playful, chunky, display impact, retro charm, approachability, handmade feel, soft serifs, rounded corners, bulbous, bouncy, informal.
A very heavy serif with compact, blocky letterforms and softly rounded corners. Strokes are broadly consistent, with subtle modulation and slightly irregular, hand-shaped edges that create a lively texture. Serifs are short and blunted, more like softened wedges than sharp brackets, and terminals often swell gently, giving counters a rounded, generous feel. The rhythm is uneven in an intentional way—some characters lean wider or narrower, and curves (C, G, O, S) read pillowy and robust, while verticals (I, L, T) feel stout and stable.
This face is best suited to headlines, posters, packaging, and branding where a friendly, retro-leaning voice is desired. It can work for short paragraphs or pull quotes when you want strong emphasis, but its heavy weight and lively texture make it most effective in display settings and large-scale signage.
The overall tone is warm and approachable, with a nostalgic, poster-like cheerfulness. Its chunky forms and softened serifs suggest mid-century display lettering and casual sign painting rather than formal book typography. The slight irregularity adds personality, making text feel human and spirited.
The design appears intended to deliver maximum impact with a personable, vintage-flavored character. By combining very heavy strokes with softened serifs and slightly hand-drawn proportions, it aims to feel bold and readable while staying informal and charming.
The font stays highly legible at large sizes thanks to its open counters and strong silhouettes, while the dense weight and quirky width shifts can create a textured, energetic paragraph color. Numerals share the same rounded, heavy construction, reading bold and attention-grabbing in headings and badges.