Sans Normal Vedub 5 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, approachable, playful, hand-drawn, humanized sans, casual tone, friendly branding, expressive display, rounded, soft terminals, open counters, slightly condensed, lively rhythm.
A rounded, italic sans with soft, blunted terminals and gently irregular stroke behavior that suggests an informal, hand-rendered influence. Curves dominate the construction, with open apertures and generous counterforms that keep the texture airy at display sizes. The slant is consistent and paired with slightly bouncy proportions, producing a lively rhythm across both uppercase and lowercase. Numerals follow the same rounded logic, with smooth bowls and simple, unobtrusive joins.
This font fits best in short to medium text settings where personality is desired—such as branding, packaging, posters, and social media graphics. It can also work for subheads and pull quotes, where the italic, rounded forms add warmth and motion without heavy visual weight.
The overall tone is warm and personable, leaning casual and lightly playful rather than formal or technical. Its smooth curves and relaxed italic stance give it an easygoing, conversational feel suited to friendly messaging and upbeat branding.
The design appears intended to provide a clean sans foundation with a more human, informal voice—combining rounded geometry with a steady italic slant to feel friendly, modern, and expressive in display-led typography.
Letterforms favor clarity through open shapes and uncomplicated joins, while minor width variation and softened corners add character without becoming decorative. The italics feel integral to the design rather than a mechanical slant, helping text flow with a continuous, handwritten-like cadence.