Serif Normal Alte 2 is a bold, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, editorial, magazines, posters, branding, fashion, dramatic, refined, classic, display emphasis, editorial tone, luxury feel, classic revival, bracketed, hairline, calligraphic, swashy, sculpted.
This serif italic is built around sweeping, calligraphic letterforms with pronounced thick-to-thin modulation and crisp hairline finishing strokes. Serifs are bracketed and taper elegantly into sharp terminals, while curves are sculpted with a slightly swelling, ink-like feel that gives the silhouettes a lively rhythm. Uppercase forms feel stately and upright in proportion despite the slant, with confident vertical stems and finely cut joins. The lowercase shows energetic movement through angled stress, compact counters, and occasional flourish-like terminals, creating a textured, high-impact word shape in setting.
This style excels in magazine headlines, editorial decks, pull quotes, and high-end branding where a distinctive italic voice is desired. It is well suited to short-to-medium passages at larger sizes, such as promotional copy, invitations, and packaging statements that benefit from a refined, dramatic texture.
The overall tone is elegant and attention-grabbing, combining classic bookish sophistication with a more fashion-forward, display-ready swagger. Its sharp hairlines and flowing italics read as refined and premium, while the assertive dark strokes add drama and authority.
The design appears intended to provide a conventional serif foundation expressed through an expressive italic, emphasizing contrast, sharp finishing details, and a confident forward motion. It aims to deliver a premium, editorial look that stands out in display typography while retaining familiar serif proportions for readable word shapes.
In text, the strong contrast and active italic angle create a pronounced shimmering rhythm, especially in mixed-case lines. Numerals echo the same sculpted contrast and tapering finishes, helping headlines and pull quotes maintain a consistent, polished voice.