Print Horij 1 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Amostra' by Latinotype, 'Contemporary Sans' by Ludwig Type, and 'Gart Sans' by Vitaliy Gotsanyuk (names referenced only for comparison).
Keywords: headlines, posters, packaging, children's, logos, playful, friendly, retro, whimsical, casual, approachability, handmade feel, display impact, cheerful tone, chunky, rounded, bouncy, soft, hand-drawn.
A chunky, rounded display face with a hand-drawn, print-like construction and softly irregular outlines. Strokes are heavy with subtly uneven edge tension, giving each letter a slightly blobby, inked feel rather than geometric precision. Counters are compact and rounded, terminals tend to be softly flattened, and curves dominate the overall silhouette. Spacing and widths vary noticeably from glyph to glyph, creating a lively rhythm while remaining consistently upright and readable at larger sizes.
Best suited to short-form, high-impact settings such as headlines, posters, product packaging, and branding where a friendly, handmade presence is desired. It can also work well for children’s materials, event promos, and playful signage, especially where bold shapes need to hold up at a distance.
The overall tone is warm and approachable, with a bouncy, slightly retro charm. Its imperfect contours and buoyant shapes suggest an informal, upbeat voice that feels human and conversational rather than corporate or technical.
The design appears intended to deliver a bold, approachable display voice that mimics casual hand lettering while staying coherent and legible in continuous text. Its controlled irregularity adds personality and movement without breaking the fundamental letterforms.
Distinctive character comes from the mix of broad, rounded forms and small idiosyncrasies (like slightly wavy sides and softened corners) that keep the texture animated in words. The weight and compact counters create strong color on the page, so it reads as a headline-forward style more than a quiet text face.