Sans Normal Osbov 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Epoca Pro' by Hoftype, 'JAF Bernini Sans' by Just Another Foundry, 'MVB Solitaire Pro' by MVB, 'Modet' by Plau, and 'Nylo' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, straightforward, impact, clarity, modernity, approachability, brand voice, rounded, geometric, sturdy, compact, high-impact.
A heavy, geometric sans with broad, rounded forms and clearly carved counters. Strokes stay consistently thick with smooth curves and crisp terminals, giving letters a compact, blocky presence. Uppercase shapes feel wide and stable, while the lowercase keeps a simple, highly legible construction with minimal modulation and no calligraphic behavior. Numerals are equally robust and rounded, matching the overall mass and rhythm of the alphabet.
Best suited for display settings where strong presence is needed—headlines, posters, branding marks, packaging, and short emphatic statements. It also works well for wayfinding or signage where bold, rounded letterforms help maintain readability at distance.
The tone is bold and uncomplicated, projecting confidence and approachability at the same time. Its rounded geometry and dense color create a friendly, contemporary feel that reads as direct and energetic rather than refined or delicate.
The font appears designed to deliver maximum impact with a clean geometric voice, prioritizing bold legibility and a friendly, modern personality. Its simplified shapes and consistent weight suggest an emphasis on clarity, uniform rhythm, and strong graphic performance in large sizes.
The design relies on large apertures and generous internal shapes to preserve clarity at heavy weight, producing strong word shapes and a solid typographic “wall” in text. Curves and straight segments are balanced for a clean, engineered look, making the face feel consistent across caps, lowercase, and figures.