Print Sumy 12 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: kids branding, posters, packaging, social graphics, headlines, playful, friendly, casual, quirky, chunky, approachability, whimsy, handmade feel, high impact, rounded, bouncy, cartoony, soft, hand-drawn.
A heavy, hand-drawn print style with chunky strokes and softly rounded terminals. Letterforms are simplified and slightly irregular, with a bouncy baseline feel and gentle, organic asymmetry that suggests marker or brush lettering. Counters are generally open and rounded, and joins are blunted rather than sharp, producing a soft, approachable silhouette. Uppercase shapes read as bold and compact, while lowercase forms keep a loose, informal rhythm with modest variation in widths and spacing.
This font is well suited for short, high-impact copy such as posters, playful branding, product packaging, event signage, and social media graphics. It also works nicely for children’s materials, comics-style titling, and casual editorial display where a warm, hand-made tone is desired.
The overall tone is cheerful and approachable, with a kid-friendly, snackable personality that feels casual and conversational. Its uneven, hand-made rhythm adds charm and spontaneity, leaning toward whimsical and lighthearted rather than polished or corporate.
The design appears intended to deliver an energetic, friendly display voice that mimics hand-lettered marker text while remaining bold and highly visible. It prioritizes charm, softness, and immediacy over strict geometric consistency.
At text sizes the dense color and rounded shapes create strong presence and quick recognition, but the playful irregularities and heavy weight can reduce clarity in long passages. The numerals match the same chunky, simplified construction, keeping a consistent, informal voice across letters and figures.