Sans Normal Muriy 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Bakrie' by 160 Std; 'Hillray', 'Mister London', and 'Point Panther' by Sarid Ezra; 'Masserini' by Studio Sun; and 'Montilla' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, chunky, friendly, retro, punchy, impact, approachability, display clarity, retro flavor, rounded, soft corners, bulbous, compact, high-impact.
A heavy, rounded sans with compact proportions and soft corners. Strokes are thick and consistently weighted, with gently squared terminals and broad, open counters that stay readable at display sizes. Curves are built from robust circular forms, while joins and diagonals (as in V/W/X) feel simplified and sturdy rather than sharp. The lowercase shows a single-storey a and g, a short-armed t, and generally tight, chunky silhouettes that prioritize mass and clarity.
Best used for headlines, posters, packaging, and bold brand statements where maximum impact and warmth are desired. It can work for short blocks of display text, but its heavy color and tight shapes are most effective when given ample size and spacing.
The overall tone is friendly and exuberant, with a playful, slightly retro feel. Its bold, cushioned shapes create a confident voice that reads as approachable rather than formal, suited to upbeat messaging and attention-grabbing headlines.
The design appears intended to deliver a high-impact display sans that remains friendly and legible through rounded construction and generous counters, pairing bold presence with approachable character for modern marketing and retro-leaning graphic styles.
The rhythm is dense and dark on the line, producing strong texture in paragraphs and a pronounced headline presence. Numerals match the same chunky geometry and feel especially suited to large sizes where their roundness and weight can carry.