Sans Other Ubhi 1 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, packaging, signage, art deco, retro, theatrical, whimsical, display, retro display, expressive voice, decorative impact, poster styling, flared, tapered, stylized, calligraphic, modulated.
A stylized display sans with strongly modulated strokes and pronounced tapering at terminals. Letterforms alternate between narrow and wide shapes, creating a variable, animated rhythm across words. Curves are smooth and rounded, while many straight stems end in softened, flared tips that read as sculpted rather than purely geometric. Counters tend to be open and oval, and several glyphs show distinctive hook-like or teardrop terminal treatments that add a hand-shaped feel while staying consistent across the set.
Best suited to posters, headlines, and short bursts of text where its sculpted terminals and variable rhythm can be appreciated. It can work well for branding, packaging, and signage that aims for a retro or theatrical feel, but is less suited to dense, small-size reading where the distinctive modulation may dominate the page.
The overall tone feels vintage and stage-ready, evoking early modern poster lettering with a playful, slightly eccentric personality. Its high-contrast modulation and unusual terminal shapes create a dramatic, ornamental voice that reads as retro and expressive rather than neutral.
The design appears intended to reinterpret sans letterforms with an Art Deco–leaning, decorative modulation—adding flared terminals and variable proportions to create a memorable, characterful display texture.
In text settings the uneven width and prominent terminal shaping become part of the texture, producing a lively, decorative color. Numerals and lowercase share the same flared, tapered logic, reinforcing a cohesive, display-oriented system.