Sans Normal Odliv 7 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Siro' by Dharma Type, 'Altersan' and 'EB Corp' by Eko Bimantara, 'Invisible' by Ronny Studio, and 'Obvia' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, playful, impactful, modern, display impact, approachability, geometric clarity, brand presence, rounded, blocky, soft corners, compact apertures, large counters.
A heavy, rounded sans with broad proportions and a strong, even stroke weight. Curves are built from smooth, almost circular geometry, while joins and terminals stay blunt and clean, giving the letters a solid, blocky presence without sharpness. The lowercase shows a large x-height and simple, sturdy shapes with generous counters; the numeral set matches the same wide, compact rhythm and bold footprint. Overall spacing and letterfit read tight and dense, optimized for large-scale impact.
Best suited to headlines and short copy where maximum presence is needed—posters, display typography, branding marks, packaging, and bold signage. It can work for brief UI labels or callouts at larger sizes, but its dense weight and compact apertures make it less ideal for long reading at small sizes.
The font conveys a bold, upbeat tone—confident and contemporary, with a friendly softness from its rounded forms. Its mass and compact openings push it toward a poster-like, attention-grabbing voice that still feels approachable rather than aggressive.
The design appears intended to deliver high-impact display typography with a rounded, geometric friendliness. It prioritizes strong silhouettes, consistent stroke weight, and a dense typographic color to stay legible and striking in big, bold applications.
Round letters like O and Q appear nearly circular, reinforcing the geometric construction, while squared-off terminals keep the texture dense in text lines. The overall silhouette stays consistent across caps, lowercase, and figures, producing a uniform, high-impact color on the page.