Serif Normal Lulom 10 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Acreva' by Andfonts, 'Augustea' by Berthold, 'Clarion' and 'Ysobel' by Monotype, and 'Criterion' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, magazines, authoritative, traditional, scholarly, formal, impactful classic, editorial voice, traditional clarity, bracketed, modulated, robust, crisp, compact.
A sturdy serif with pronounced stroke modulation and sharply bracketed serifs. The forms are compact and upright, with relatively tight apertures and a firm, vertical stress that gives lines of text a dense, even texture. Capitals are broad and assertive with strong terminals, while the lowercase shows traditional proportions and a moderate x-height, producing clear word shapes. Numerals follow the same weight and contrast logic, reading as solid, old-school lining figures with strong top-and-bottom anchoring.
Best suited to headlines, subheads, and editorial typography where a traditional serif voice is needed with extra emphasis. It can also work well on book covers, magazine titles, and poster typography where a dense, authoritative texture is desirable.
The overall tone is classic and institutional—confident, serious, and print-minded. Its bold presence and crisp serifs suggest an editorial voice that feels established and trustworthy rather than playful or experimental.
The design appears intended to deliver a conventional serif reading experience with added impact—maintaining classic proportions and detailing while increasing weight and contrast for stronger presence in display and editorial contexts.
The rhythm in text is steady and slightly compact, with dark stems and clear hairlines creating a distinctly high-contrast sparkle at larger sizes. Joins and brackets are clean and controlled, helping the heavier weight stay refined rather than blunt.