Sans Rounded Tatu 10 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, logos, playful, friendly, retro, bubbly, cheerful, attention grab, friendly tone, retro flavor, soft impact, brand voice, soft, chunky, rounded, bouncy, display.
A chunky rounded sans with very soft, fully rounded terminals and corners throughout. Strokes show pronounced contrast for a sans, with thicker verticals and noticeably thinner horizontals and diagonals, creating a slightly calligraphic rhythm while remaining monoline-adjacent in its overall construction. Counters are compact and often teardrop-like, and joints pinch subtly where strokes meet (notably in letters like B, R, and a), giving the forms a sculpted, ink-trap-adjacent feel without sharp corners. The lowercase is compact and sturdy with single-storey a and g, a short-armed r, and a t that has a small crossbar and rounded foot; numerals are similarly bulbous, with a swashy 2 and open, rounded 3.
Best suited to headlines, short phrases, posters, packaging, and brand marks where its rounded, high-impact shapes can set a friendly voice. It can work for children’s products, food and beverage identities, and playful editorial titling, especially at medium to large sizes where the interior counters remain clear.
The overall tone is warm, approachable, and slightly nostalgic—evoking mid-century signage and soft-edged display lettering. The high stroke contrast and inflated silhouettes add a whimsical, candy-coated energy that feels confident and attention-seeking rather than utilitarian.
The design appears intended as a characterful display sans that blends rounded geometry with pronounced stroke contrast to create a soft, retro-leaning personality. Its forms prioritize charm and instant recognition over neutral text settings.
Spacing appears generous for a display face, helping the heavy shapes stay legible in short text. The slanted diagonals in V/W/X/Y are thinner and more delicate, which adds sparkle but can read lighter than the rest of the alphabet at small sizes.