Print Ruma 4 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: posters, packaging, social media, headlines, quotes, friendly, playful, casual, warm, approachable, handmade feel, casual emphasis, display impact, friendly branding, brushy, rounded, bouncy, informal, hand-drawn.
A slanted, brush-pen style script with thick, low-contrast strokes and softly rounded terminals. Letterforms show a lively, slightly bouncy baseline and irregular rhythm typical of quick handwriting, with generous curves and occasional tapered joins. Counters are compact and many shapes are simplified, giving the alphabet a bold, graphic presence with an intentionally imperfect, hand-rendered texture.
This face works best for short to medium-length display copy where a casual, human touch is desired—posters, promotional graphics, packaging labels, social media headers, and pull quotes. The thick strokes and lively slant help it stand out on simple backgrounds, especially at larger sizes.
The font conveys an upbeat, personable tone—more like a handwritten note or café chalkboard message than formal typography. Its energetic slant and chunky strokes feel inviting and expressive, suggesting spontaneity and friendly emphasis.
The design appears intended to capture the look of bold marker or brush lettering in a clean, repeatable font: expressive, friendly, and slightly irregular to preserve a hand-made feel while staying legible in headline contexts.
Caps are assertive and simplified, with a mix of looped and open forms that read well at display sizes. Lowercase characters remain mostly unconnected, and the numerals are rounded and informal, matching the brushy stroke behavior across the set.