Sans Normal Okbus 7 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Swiss 721', 'Swiss 721 Hebrew', and 'Swiss 721 WGL' by Bitstream; 'Newhouse DT' by DTP Types; 'Helvetica', 'Helvetica Thai', and 'Neue Haas Grotesk Display' by Linotype; 'H Central' by MacCampus; and 'Classica MF' by Masterfont (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, modern, friendly, confident, utilitarian, clean, clarity, impact, modernization, approachability, versatility, rounded, geometric, monoline, open apertures, high legibility.
A heavy, monoline sans with rounded, geometric construction and smooth curves paired with straight-sided verticals. Counters are generously open and circular forms (O, o, 0) read as near-ellipses with consistent stroke weight. The lowercase shows a large x-height with compact ascenders, a single-storey a and g, and simple, sturdy joins that keep textures even in longer text. Numerals are wide and sturdy with clear shapes and minimal detailing, emphasizing clarity at display sizes.
This face suits bold headlines and short statements where impact and clarity matter, as well as brand wordmarks that want a clean, friendly presence. It also works well for UI labels and signage-style applications, where open forms and sturdy strokes help maintain legibility across sizes and viewing conditions.
The overall tone is modern and approachable, balancing a friendly roundness with a confident, no-nonsense weight. It feels contemporary and practical rather than delicate, giving copy a strong, straightforward voice that stays readable and composed.
The design appears intended as a contemporary, high-clarity sans that combines geometric roundness with robust weight for strong presence in modern layouts. Its simplified lowercase and open counters suggest an emphasis on quick recognition and consistent color in both display text and compact interface copy.
Spacing appears generous and stable, producing an even rhythm in paragraphs and headlines. Letterforms favor simple terminals and smooth shoulders, avoiding sharp calligraphic cues; diagonals (K, V, W, X) remain solid and visually balanced against the round characters.