Sans Normal Nylov 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Omny' by Brink, 'European Sans Pro' by Bülent Yüksel, and 'Alexer' and 'Alexer Pro' by NicolassFonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, confident, friendly, punchy, modern, sporty, impact, clarity, modernity, approachability, blocky, rounded, compact, sturdy, high-impact.
A very heavy, geometric sans with broad proportions and rounded, generously curved bowls. Strokes are consistently thick with minimal modulation, and corners tend to read as softened rather than sharp, producing a solid, cushiony silhouette. Counters are relatively tight in letters like a, e, s, and 8, while round forms (O, C, G) stay close to circular. Terminals are mostly blunt and straight, and diagonals (V, W, Y, K) are wide and stable, giving the face a strong, poster-like color on the page.
Best suited to headlines, short statements, and logo or wordmark work where weight and presence are desired. It can work well on packaging and promotional graphics that need quick readability and a modern, friendly impact. In longer text, the dense stroke color and tight counters suggest using larger sizes with generous spacing.
The overall tone is bold and approachable: loud without feeling aggressive. Its rounded geometry and compact counters create a friendly, contemporary voice with a sporty, headline-forward energy.
The design appears intended to deliver maximum visual impact with a clean geometric construction, prioritizing bold legibility and a contemporary, approachable personality for display-driven typography.
The uppercase set feels especially commanding due to broad widths and large interior masses, while the lowercase remains clear at display sizes through simple, single-storey forms. Numerals are similarly weighty and rounded, matching the letterforms closely for consistent texture in mixed alphanumeric settings.