Sans Other Sela 2 is a bold, very narrow, low contrast, upright, tall x-height font.
Keywords: headlines, posters, signage, packaging, logos, industrial, mechanical, retro, condensed, assertive, space saving, strong impact, industrial styling, display emphasis, angular, blocky, geometric, compact, rigid.
A condensed, block-built sans with tall proportions and a compact rhythm. Strokes stay largely uniform, with sharp corners and flattened terminals that create a machined, stencil-adjacent feel without actual breaks. Counters are tight and often rectangular, and many curves are simplified into squared forms, giving letters a crisp, engineered silhouette. The design maintains strong vertical emphasis and consistent, sturdy shapes across caps, lowercase, and numerals.
Best suited to headlines, posters, and branding where a compact, high-impact word shape is useful. It also fits signage-inspired graphics, packaging panels, and logo wordmarks that benefit from an industrial, condensed voice, especially at medium to large sizes.
The overall tone is tough and utilitarian, with a retro-industrial edge. Its narrow, rigid construction reads as efficient and authoritative, suggesting signage, equipment labeling, and other contexts where a firm, no-nonsense voice is desired.
The design appears intended to deliver a condensed, architectural sans that prioritizes punchy presence and a mechanical aesthetic over softness or traditional humanist detail. Its squared forms and compressed fit suggest a display-oriented face aimed at bold, space-efficient typography.
Distinctive, compressed proportions and squared bowls make the typeface feel intentionally stylized rather than neutral. The narrow apertures and dense texture can build strong impact in short bursts, while extended text becomes visually intense due to the tight internal spacing and heavy presence.