Sans Normal Ogdy 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa; 'Andrial' by Ckhans Fonts; 'Amsi Pro', 'Amsi Pro AKS', and 'Brock Pro' by Stawix; and 'Captura Now' and 'Captura Now Core Edition' by TypeThis!Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, utilitarian, punchy, impact, clarity, brand presence, simplicity, readability, rounded, geometric, compact, blocky, clean.
A heavy, rounded sans with compact proportions and sturdy, even strokes. Curves are built from near-circular bowls and smooth joins, while terminals are mostly straight and cleanly cut, giving the shapes a crisp, manufactured feel. Counters are relatively small for the weight, and the overall rhythm is tight and consistent, producing strong color in lines of text. Uppercase forms are broad and stable; lowercase letters keep simple construction with single-storey a and g and minimal modulation.
Best suited to short, high-impact text such as headlines, hero statements, logos, and wayfinding where strong contrast against the background and clear silhouettes matter. It also works well for packaging and promotional graphics where a dense, modern sans can carry attention at large sizes.
The font reads as bold and approachable, balancing a friendly roundness with a firm, no-nonsense presence. Its dense silhouettes and clean geometry give it a contemporary, brand-forward tone that feels energetic without becoming playful or quirky.
The design appears intended to deliver maximum impact with simple, geometric letterforms and a consistent, sturdy texture. It prioritizes clarity and brand presence through rounded construction and tight spacing, aiming for a modern, approachable voice in display typography.
Distinctive details include a circular, open C; a G with a clear horizontal spur; and a Q with a short diagonal tail. The numerals follow the same solid, rounded construction, with generous curves and compact counters that keep them visually consistent in heavy settings.