Sans Normal Juriz 12 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, headlines, ui labels, posters, packaging, clean, modern, confident, technical, neutral, emphasis, modernization, clarity, forward motion, versatility, oblique, rounded, open counters, crisp, efficient.
This typeface is an oblique sans with smooth, rounded construction and a steady, even rhythm. Strokes are clean and moderately contrasted, with clearly defined terminals and open apertures that keep interior spaces readable. The proportions feel balanced with a standard x-height, while the slant adds forward motion without becoming overly cursive. Letterforms favor simple geometric curves and straightforward joins, producing a crisp texture in both caps and lowercase.
It works well for brand systems and headlines where an italicized, forward-leaning tone is desired without sacrificing cleanliness. The clear shapes and open counters also make it suitable for UI labels, short-form editorial callouts, and promotional copy where emphasis and pace are important.
The overall tone is modern and pragmatic, with a calm neutrality that reads as professional rather than decorative. The italic slant contributes a sense of momentum and emphasis, giving the face an energetic, contemporary voice suited to streamlined communication.
The design appears intended to deliver a contemporary sans voice in an always-oblique style, prioritizing clarity, consistency, and a subtly dynamic stance. Its geometry and restrained detailing suggest a focus on versatile communication rather than expressive ornament.
In the sample text, the oblique angle stays consistent across words and numerals, maintaining a uniform typographic color. Rounded bowls and open counters help preserve clarity at display sizes, while the simple, uncluttered shapes keep the style restrained and versatile.