Sans Normal Ilguw 7 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Duplet Rounded' by Indian Type Foundry, 'POLIGRA' by Machalski, 'Hess Gothic Round NF' by Nick's Fonts, 'Sebino Soft' by Nine Font, 'Core Sans GS' by S-Core, and 'Antipasto Pro' by Zetafonts (names referenced only for comparison).
Keywords: posters, packaging, kids content, branding, headlines, playful, friendly, bubbly, cheerful, kidlike, friendliness, soft impact, casual display, playful branding, high visibility, rounded, soft, chunky, puffy, blunt.
A heavy, rounded sans with softly inflated shapes and generous corner radii throughout. Strokes stay consistently thick while terminals are blunt and fully rounded, giving letters a pillowy silhouette. Counters tend toward compact, near-circular openings, and curves dominate over straight segments, producing a smooth, low-contrast rhythm. Proportions are slightly irregular in a hand-shaped way, with wide bowls and sturdy joins that keep forms stable at display sizes.
Well suited to display typography such as posters, headlines, short product names, packaging, and attention-grabbing labels. It also fits playful branding, children’s materials, and casual event promotions where a friendly, rounded voice is desired. For longer copy, it benefits from larger sizes and looser leading to maintain clarity.
The overall tone is warm and approachable, leaning into a fun, child-friendly personality. Its bouncy curves and soft weight convey informality and humor, making text feel upbeat and non-threatening. The strong, rounded forms read as casual and energetic rather than technical or austere.
The design appears intended to deliver maximum friendliness and impact through bold, rounded geometry and soft terminals. It prioritizes a fun, approachable voice and strong presence over a neutral text feel, aiming for quick recognition and a cheerful brand impression.
The dense interiors and thick joins create a solid black footprint, so spacing and line breaks matter in longer passages. Letterforms remain clear and distinctive, but the compact counters and heavy mass make it most effective when given enough size and breathing room.