Sans Normal Amkev 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Zin Sans' by CarnokyType, 'FF Sero' by FontFont, 'Gotham' by Hoefler & Co., and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, packaging, modern, neutral, clean, friendly, corporate, versatility, legibility, neutrality, modern clarity, systematic design, rounded, crisp, geometric, even, open.
This typeface is a clean sans with rounded, geometric construction and smooth, continuous curves. Strokes are uniform and consistent, with squared terminals on many verticals and horizontals and gently rounded joins in curved letters. Counters are open and fairly generous, and the overall rhythm is steady with balanced proportions between straight-sided forms and circular bowls. The lowercase shows simple, workmanlike shapes with a two-storey “a” and “g”, and numerals follow the same straightforward, evenly weighted logic.
It suits interface typography, product and corporate branding, and general-purpose editorial layouts where a clean sans is needed. The sturdy, even color also works well for signage and packaging that benefit from straightforward readability at a range of sizes.
The overall tone is modern and pragmatic, aiming for clarity over personality. Its rounded geometry keeps it approachable, while the even stroke color and tidy spacing read as professional and dependable.
The design appears intended as a versatile, everyday sans: a neutral, rounded-geometric voice that prioritizes legibility and consistent texture across letters and numbers for broad, modern communication needs.
In text, the letterforms hold a solid, consistent texture with clear differentiation between similar shapes and a restrained, no-nonsense silhouette. The curves (notably in C, O, S, and the bowls of b/d/p/q) feel smoothly drawn, supporting a calm, contemporary presence.