Sans Normal Asmov 8 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Provan Formal' by Matteson Typographics, 'Soleil' by TypeTogether, and 'Klein' by Zetafonts (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, presentations, modern, neutral, clean, friendly, utility, clarity, modernization, neutral tone, geometric, monoline, rounded, open apertures, high legibility.
A crisp, geometric sans with largely monoline strokes and smooth, circular bowls. Curves are clean and evenly tensioned, while joins and terminals stay straightforward with minimal flourish. Proportions feel balanced and contemporary, with wide, open counters and clear apertures that keep forms from clogging at text sizes. The lowercase uses a single-storey “a” and “g”, and the overall rhythm reads steady and uncluttered across both the grid and paragraph samples.
It suits UI and product typography where clarity and consistency are priorities, and it scales well from compact text to larger headings. The straightforward shapes also make it a solid choice for corporate branding, wayfinding/signage, and presentation decks that need a contemporary, neutral sans.
The tone is modern and matter-of-fact, with a mild friendliness coming from its rounded geometry and open shapes. It feels pragmatic rather than expressive, aiming for clarity and an unobtrusive voice in interface and editorial settings.
The design appears intended as a dependable, general-purpose geometric sans that prioritizes legibility and visual uniformity. Its simplified lowercase structure and open counters suggest a focus on clear reading and a contemporary, system-friendly aesthetic.
Figures appear simple and cleanly drawn, matching the letterforms’ geometric logic and maintaining consistent stroke color. Diagonals and round forms remain stable and even, helping the face hold up well in longer lines of text.