Sans Normal Abguv 9 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Cannon' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, marketing, modern, clean, approachable, technical, neutral, legibility, modernity, emphasis, versatility, clarity, humanist, soft, airy, open, rounded.
A slanted sans with open, rounded construction and smooth, low-modulation strokes. Curves are generous and circular, with terminals that feel clean and lightly softened rather than sharp. Proportions run broad with ample internal counters, and the rhythm is even and steady across the alphabet. Numerals follow the same simple, rounded logic, keeping forms clear and consistent with the lowercase.
It works well for interface typography, product branding, and general marketing where a clean, modern italic voice is needed. The open counters and broad proportions also suit short editorial elements like pull quotes, captions, and headings, and it can serve effectively in wayfinding or signage where quick recognition matters.
The overall tone is modern and unpretentious, with a friendly clarity that stays professional. Its oblique posture adds motion and emphasis without becoming flashy, giving it an energetic, contemporary voice suited to straightforward communication.
The font appears designed to deliver a contemporary oblique sans that remains highly legible, balancing geometric simplicity with a warm, approachable texture. Its consistent shapes and open forms suggest an intention to perform reliably across both display and text applications while providing effortless emphasis through slant.
The design leans on simple geometric curves but avoids a rigid, engineered feel through slightly humanist shaping and open apertures. Spacing appears comfortable, helping text hold together smoothly in longer lines while keeping individual letters distinct.