Sans Normal Eplas 7 is a very light, very wide, low contrast, italic, tall x-height font visually similar to 'Dean Gothic' by Blaze Type (names referenced only for comparison).
Keywords: editorial display, fashion branding, luxury packaging, poster titles, ui headings, airy, modern, elegant, technical, minimal, refined minimalism, geometric clarity, italic emphasis, modern branding, monoline, geometric, clean, sleek, open.
A monoline sans with a consistent, hairline stroke and an oblique (italic) slant throughout. Forms lean toward geometric construction: round letters are close to circular/elliptical, with open apertures and smooth, continuous curves. Proportions are broad with generous horizontal reach, while lowercase letters sit on a comparatively tall x-height, giving dense text a low-rise, streamlined profile. Terminals are clean and unbracketed, joins are crisp, and counters remain open, producing a light, even rhythm in longer lines.
Best suited to display sizes where the delicate stroke and sleek slant can be appreciated—headlines, pull quotes, posters, and brand wordmarks. It can also work for short UI headings or navigational accents when ample size and contrast are available, but it is less ideal for long body copy at small sizes due to its very thin construction.
The overall tone is refined and contemporary, with a quiet, high-design feel. Its thin strokes and forward slant suggest speed and sophistication, reading as airy and polished rather than assertive.
The design appears intended to deliver a minimalist, geometric sans voice with an elegant italic emphasis—prioritizing smooth curves, openness, and a refined silhouette for contemporary branding and headline typography.
Numerals follow the same geometric, monoline logic, with rounded figures (0, 6, 8, 9) staying open and smooth and angled forms (2, 4, 7) keeping sharp, simple strokes. In text, spacing feels relatively relaxed, helping preserve clarity despite the delicate stroke weight.