Sans Normal Otmad 2 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Finnegan' by Linotype and 'Organic Pro' by Positype (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, signage, friendly, sporty, casual, retro, friendly display, energetic tone, retro modernity, softened sans, rounded, soft, brushy, slanted, bouncy.
A rounded, slanted sans with heavy, smooth strokes and softly tapered terminals. Curves are generous and continuous, with minimal sharp corners; joins stay clean and slightly calligraphic in feel without overt pen texture. The italic angle is consistent across uppercase, lowercase, and figures, creating a forward-leaning rhythm. Proportions are compact and slightly bouncy, with rounded bowls and open counters that keep forms clear at display sizes.
Best suited for branding and packaging that needs a friendly, energetic voice, as well as posters, headlines, and short promotional copy where the slanted, rounded forms can carry personality. It can also work for signage and labels when set at comfortable sizes with ample spacing.
The overall tone is upbeat and approachable, combining a sporty energy with a casual, mid-century-style friendliness. Its soft edges and forward motion feel informal and welcoming rather than technical or austere.
The design appears intended to deliver an expressive italic sans with soft, rounded construction and a lively cadence—prioritizing warmth and impact in display typography while maintaining straightforward letterforms.
Uppercase forms read sturdy and simplified, while lowercase adds more movement through rounded shoulders and looped shapes. Numerals match the same soft geometry and slant, keeping the set visually cohesive in running text and headlines.