Sans Normal Relav 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Alamia' by Ani Dimitrova, 'Aspira' by Durotype, 'EquipCondensed' by Hoftype, 'Corporative Sans' by Latinotype, 'Ligurino' by Typodermic, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, friendly, playful, approachable, confident, casual, display impact, approachability, playfulness, brand voice, readability, rounded, soft terminals, chunky, bouncy, compact counters.
A heavy, rounded sans with soft terminals and gently irregular curvature that gives the outlines a subtly hand-shaped feel. Strokes stay broadly uniform, with compact inner counters and a sturdy, slightly condensed overall presence in many letters despite the wide, open rounds. Curves dominate the construction (notably in C, G, O, and S), while straight strokes are slightly softened at joins, producing a smooth, cushioned silhouette. Numerals match the letterforms with simple, robust shapes and clear, un-fussy geometry suited to display sizes.
Best suited for headlines, posters, packaging, and brand marks where a friendly, high-impact tone is needed. It can work well for short callouts, labels, and social graphics, especially when set with generous line spacing. For extended text, it will perform better at larger sizes where counters and rhythm have more room to breathe.
The font reads warm and personable, with a buoyant rhythm that feels informal rather than corporate. Its rounded weight and softened corners create a cheerful, kid-friendly tone, while the strong silhouettes keep it assertive and attention-getting in headlines. Overall, it suggests a modern, easygoing voice with a touch of retro charm.
The design appears intended to deliver a bold, approachable display voice built from round forms and softened joins, prioritizing character and immediate readability over typographic neutrality. Its consistent, weighty construction and playful curvature suggest an emphasis on contemporary branding and expressive titling.
In the sample text, the dense stroke mass and small counters make long passages feel heavy, but the shapes remain highly recognizable at larger sizes. Round letters (O, Q) and curved lowercase forms (a, e, g) carry much of the personality, and the overall spacing appears tuned for impact rather than airy refinement.