Sans Other Kelam 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial, book text, magazine, branding, packaging, warm, humanist, classic, friendly, add warmth, increase distinctiveness, editorial readability, humanist tone, flared terminals, calligraphic influence, soft joins, asymmetrical details, open counters.
This typeface is a sans with subtly flared, wedge-like stroke endings that give many terminals a gently tapering, almost incised feel. Curves are round and open, while straight strokes keep a steady rhythm with small, humanist irregularities rather than rigid geometry. Uppercase forms feel broad and calm, with softened corners and slightly varied stroke modulation; lowercase shows clear, readable constructions with single-storey forms and expressive joins, especially in letters like a, g, and y. Numerals follow the same language, mixing straight and curved elements with tapered terminals for a cohesive text color.
It suits editorial typography where a warm, distinctive sans is desired—magazines, book interiors, and long-form reading at comfortable sizes. The tapered terminals and slightly calligraphic flavor also make it effective for branding, packaging, and headings that need a refined but friendly presence.
The overall tone is approachable and cultivated—more bookish than techy—balancing clarity with a light calligraphic warmth. It suggests a contemporary take on classic lettering, giving text a personable, editorial voice without becoming decorative.
The design appears intended to bridge the gap between neutral sans text faces and more expressive, inscriptional lettering, adding personality through flared terminals and humanist proportions while preserving readability and steady rhythm.
Diagonal strokes and junctions often finish in angled cuts, and several glyphs show small asymmetries that add character in running text. The sample setting maintains an even, comfortable texture, with counters staying open and punctuation/diacritics reading cleanly at display sizes.