Sans Normal Vimum 7 is a bold, wide, medium contrast, italic, tall x-height, monospaced font visually similar to 'FF Attribute Mono', 'FF Nuvo', and 'FF Nuvo Mono' by FontFont (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, sporty, retro, informal, friendly, impact, energy, approachability, display clarity, brand voice, rounded, soft corners, high-ink, compact spacing, uniform rhythm.
A heavy, slanted sans with rounded terminals and softened corners throughout. Strokes are thick and fairly even, with gently curved joins that keep counters open despite the dense weight. The alphabet shows a consistent rightward lean and a compact, steady rhythm that reads as mechanically regular, while individual forms retain a slightly hand-cut, bouncy feel. Numerals and punctuation match the same stout, rounded construction for a cohesive texture in text.
Best suited to short, high-impact settings such as headlines, posters, logos, and packaging where its bold, slanted presence can lead the composition. It also works well for playful branding and energetic promotional graphics that benefit from a friendly, high-contrast texture at display sizes.
The overall tone is upbeat and approachable, with a casual energy that feels sporty and slightly retro. Its chunky shapes and pronounced slant create a sense of motion, giving headlines a lively, friendly voice rather than a formal or technical one.
The design appears intended to deliver a robust, energetic sans voice with a dynamic slant and rounded finishing, prioritizing visual punch and warmth. Its regularized rhythm suggests a desire for consistent spacing and repeatable texture, while the softened geometry keeps it approachable.
Round letters like O/C/G maintain broad, smooth bowls, while diagonals (A, K, V, W, X) are thick and assertive, reinforcing the sturdy silhouette. The lowercase set presents single-storey forms and simplified shapes that keep the color strong and consistent in paragraphs, especially at larger sizes.