Sans Superellipse Ubmah 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Malberg' by Eko Bimantara, 'Herchey' by Ilham Herry, 'Golden Record' by Mans Greback, 'Trade Gothic Display' by Monotype, and 'Core Sans N SC' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, logotypes, sturdy, industrial, retro, assertive, sporty, impact, sturdiness, retro display, branding, blocky, angular, compact, punchy, high-impact.
A heavy, block-built display face with broad, upright proportions and a tall lowercase presence. Strokes are thick and largely uniform, with corners cut into crisp chamfers that create a faceted, octagonal rhythm across rounds and joints. Curves are minimized in favor of rounded-rectangle forms, producing squarish counters and a firm, engineered silhouette. Apertures tend to be tight and joins are blunt, giving the texture a compact, poster-ready density, while figures follow the same sturdy, chiseled construction for consistent color.
Best suited for short, high-impact typography such as headlines, event posters, sports and team branding, packaging fronts, and large-format signage. It can also work for compact labels or UI banners where a tough, condensed texture is desirable, but it’s less appropriate for long-form reading due to its dense color and tight openings.
The overall tone is bold and no-nonsense, with a rugged, workmanlike confidence. Its faceted curves and dense weight read as vintage-meets-industrial, suggesting signage, uniforms, and emphatic headlines rather than delicate editorial voice. The impression is energetic and tough, optimized for impact and clarity at a glance.
The design appears intended to deliver maximum visual punch with a consistent, modular construction. By combining thick, uniform strokes with chamfered rounding, it aims to feel both robust and stylized—evoking industrial signage and retro display lettering while remaining clean and highly legible at larger sizes.
The chamfered treatment is applied consistently to both uppercase and lowercase, which helps maintain a strong, unified rhythm in mixed-case settings. The dense spacing and small apertures can make long passages feel dark, but they strengthen the font’s ability to hold together in loud, high-contrast environments.