Sans Normal Ibmow 3 is a light, normal width, low contrast, italic, short x-height font.
Keywords: ui labels, editorial, packaging, posters, branding, casual, friendly, breezy, modern, approachability, informal tone, readable slant, soft geometry, monoline, rounded, humanist, slanted, open apertures.
A monoline, slanted sans with rounded terminals and softly drawn curves. The overall construction favors open, circular bowls and smooth joins, while straight strokes lean consistently forward for a continuous handwritten-like rhythm. Proportions are compact in the lowercase, with ascenders that stand noticeably above the x-height, and counters that remain open and clear. Numerals follow the same gentle, rounded logic, with simple, legible shapes and minimal ornament.
Works well for short-to-medium text where a personable, modern slant is desired, such as UI labels, captions, lifestyle editorial, and light branding. It also suits posters and packaging that benefit from a friendly, informal tone without moving into overt script styling.
The tone feels informal and approachable, with a light, easygoing flow that reads as conversational rather than technical. Its rounded detailing and steady slant give it a friendly, contemporary voice suited to relaxed messaging and everyday interfaces.
The design appears intended to blend the clarity of a clean sans with the warmth of a gently handwritten, slanted stance—prioritizing smooth reading and an approachable character for contemporary communication.
Spacing appears comfortable and even, supporting smooth word shapes in running text. The forms avoid sharp corners and heavy modulation, emphasizing cleanliness and consistency across capitals, lowercase, and figures.