Sans Normal Subiv 3 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, playful, approachable, cheerful, approachability, display impact, retro character, warmth, rounded, soft terminals, bracketed joins, ink-trap hints, bouncy rhythm.
A rounded, heavy sans with softened corners and subtly flared, tapered terminals that give strokes a warm, slightly calligraphic finish. Curves are generous and open, with smooth, bulb-like bowls and a generally low-friction texture that stays solid at larger sizes. The letterforms show gentle modulation through tapered ends and eased joins, creating a hand-shaped feel while retaining a clean, sans construction. Proportions are lively rather than rigidly geometric, with slightly varied widths across the set and a consistent, sturdy color in text.
Best suited to headlines, short paragraphs, and brand phrases where its rounded weight and friendly tone can carry the message. It works especially well for packaging, storefront or wayfinding signage, and promotional materials that benefit from a warm, approachable voice.
The overall tone is upbeat and personable, with a mild retro flavor reminiscent of mid-century display typography. Its soft terminals and bouncy rhythm make it feel welcoming and informal, leaning more toward charming and friendly than technical or corporate.
The design appears intended to combine the simplicity of a sans framework with softened, hand-shaped terminals for added character. It prioritizes distinctive, friendly display impact while remaining readable enough for larger blocks of text at comfortable sizes.
Distinctive tapered stroke endings and rounded shoulders create a recognizable silhouette in both caps and lowercase. The figures are full and readable with rounded shapes that match the alphabet’s softness, supporting a cohesive, display-forward personality in mixed text.