Serif Flared Memo 2 is a very bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, magazines, branding, packaging, dramatic, editorial, luxurious, retro, impact, refinement, distinctiveness, heritage, flared terminals, wedge serifs, sculptural, high-contrast, ink-trap feel.
A sculptural display serif with pronounced contrast between hairlines and heavy verticals, and wedge-like, flaring stroke endings that create crisp, triangular terminals. The letterforms are broad and generously proportioned, with open counters and a steady upright stance. Curves show sharp transitions into thin joins, giving an engraved, chiseled rhythm, while serifs and terminals feel integrated into the stroke rather than appended. Lowercase forms are compact but sturdy, with distinctive, stylized details (notably in a, e, g, and r) that emphasize a bold, carved silhouette.
Best suited to large headlines, magazine covers, and statement typography where its flared terminals and sharp contrast can be appreciated. It can add a premium, boutique feel to branding and packaging, and works well for short blocks of display text, pull quotes, and titling where strong rhythm and impact are desired.
The overall tone is confident and theatrical, balancing luxury cues with a slightly vintage, poster-ready energy. Its sharp contrast and flared finishes evoke fashion/editorial typography and classic signage, projecting authority and sophistication with a hint of playfulness in the lowercase quirks.
The design appears intended as an attention-forward display serif that blends classical high-contrast proportions with flared, carved-looking terminals for a distinctive, contemporary editorial voice. Its styling prioritizes graphic presence and recognizable shapes over neutral text economy, aiming for memorable titles and brand moments.
Spacing appears comfortable at display sizes, and the strong internal shapes keep counters readable despite the heavy weight. The numerals and capitals lean toward monumental, headline-focused forms, with striking diagonals (V/W/X/Y) and a prominent, graphic Q.